Mitch Lucas of Projectomat has delivered an exceptional design system for Yahoo Finance's live on-air shows, creating a cohesive and dynamic visual experience across multiple platforms. This comprehensive design package enhances three distinct show identities: Morning Brief, Market Domination, and Asking for a Trend.

Each show within the package features a unique animated open that sets the tone and engages viewers right from the start. The set designs for both monitors and desks are tailored to reflect the distinct personality and focus of each show, ensuring a visually compelling backdrop that complements the on-air content. These designs are meticulously crafted to be both functional and visually striking, providing a professional yet vibrant look that enhances the viewer’s experience.

In addition to the show-specific elements, the design system includes targeted social media advertising campaigns, designed to extend the reach of Yahoo Finance’s content and engage with audiences across digital platforms. These campaigns are crafted to be visually consistent with the on-air aesthetics, maintaining brand cohesion and maximizing impact.

For Yahoo Finance's non-show-specific identity, Mitch Lucas developed an innovative ticker design that has garnered rave reviews. This new ticker displays up-to-the-minute stock information with clarity and precision, ensuring viewers are always informed. It also seamlessly integrates show identification, current headlines, and relevant names into the main header bar, providing a comprehensive and informative viewing experience.

Yahoo Finance has praised the success of the new ticker design, which has become a standout feature of their broadcast, reflecting the high standards of Mitch Lucas’s design expertise and Projectomat’s creative vision. The overall design system enhances the broadcast’s visual identity and functionality, delivering a sophisticated and engaging viewer experience across all platforms.