Jordan’s iconic legacy and Nike's rerelease of this classic sneaker,
the animation merges nostalgic design with contemporary flair.

The project kicks off with a logo that channels the energy and aesthetics of late '80s hip-hop culture, aiming to evoke a fresh and youthful vibe. This retro-inspired logo serves as the centerpiece for the animation, setting the stage for a visually engaging experience.

The core of the animation is a meticulously hand-drawn and painted frame-by-frame rotation of the Air Jordan 4. Each frame captures the shoe’s design in a 2D, hand-drawn style that pays homage to traditional animation techniques while highlighting the shoe’s modern reimagining. The intricate details and fluid movement of the shoe showcase the craftsmanship and design elements in a way that’s both artistic and authentic.

To bring these elements together, Projectomat employed Adobe After Effects, integrating the hand-drawn animations with vibrant colors and dynamic transitions. The animation is further enhanced with a carefully chosen musical track that complements the visual style, adding rhythm and energy to the overall presentation.

The result is a captivating animation that not only celebrates the Air Jordan 4’s enduring legacy but also reinterprets it through a nostalgic yet contemporary lens, reflecting Projectomat’s unique design perspective and creative expertise.

BACKGROUND